While Google didn’t comment on the Post‘s story, its sources say that the company is investigating ad buys of less than $100,000 to see whether they came from trolls or Russian state actors. The company previously claimed that Russian election meddling wasn’t a Google problem, telling WaPo that it’s “always monitoring for abuse or violations of our policies and we’ve seen no evidence this type of ad campaign was run on our platforms.”
[Google is] always monitoring for abuse or violations of our policies and we’ve seen no evidence this type of ad campaign was run on our platforms.
So far, Google has ducked a lot of the criticism that has fallen on Facebook, and to a lesser extent, Twitter. Mark Zuckerberg was forced to apologize for his social network’s part in Russian misinformation that may have affected the presidential election results. “Calling [the idea of disinformation on Facebook] crazy was dismissive and I regret it,” he said late last month.
Zuckerberg’s mea culpa didn’t go nearly far enough, critics say. As more information surfaces, it now appears that Russia cannily sought to exploit US social divisions, dividing voters in crucial swing states. Critics are angry that Facebook won’t reveal the Russian ads to the public, and many diverse voices are calling for tighter government regulations over the company.
Twitter, meanwhile, shut down 201 accounts associated with Internet Research Agency, a firm with reported Russian ties that spent over $274,000 on ads. Google discovered potential Russian ads by linking Russian Twitter accounts to those used to purchase ads on its own services, reportedly without Twitter’s permission.
Google’s investigation is still in the early stages, so the number of accounts and dollar figures aren’t yet known. One research group believes that the election influence of Russian groups on Twitter, Facebook and other networks has actually been massively underreported. Jonathan Albright told the Post that regular posts and not just paid ads were seen hundreds of millions of times, much more often than reported by Facebook.